by Oren Laufer July 07, 2018

So you probably already have a Shopify store, what now? "How do I begin to generate traffic that will make me sales?"
Here are the 7 most effective ways that maybe you didn't know.

1) Sponsored ads on Facebook & Instagram

Facebook is a very powerful tool for marketers because with facebook it is possible to reach highly targeted levels of people.

When I'm talking about Facebook It also includes Instagram, of course, because in order to do an Instagram campaign, you will create it via Facebook.

Facebook Instagram ads for shopify

You can determine the objectives of the campaign, as we will discuss later.

You can target people by country / region / language / age / interest/ behavior and more ...

What's also beautiful is that the Facebook Pixel is a smart system that self-learns the behavior of your target audience. So the more data the pixel has, the more it can be accurate.

In addition, with Facebook when you already have customers, You can create a new list of a target audience that is similar to your customers It's called LLA (Lookalike).

Or you can create LLA of the people who engage with your ad or people who added to the cart etc...

I will not go into Facebook marketing in depth, it's a lot of information and just for that, I have to write a book. But I will give the recommended method according to which I work, so you can check your campaign before you don't spend a lot of money on it for nothing.

Our goal in a Facebook campaign is to create a viral post when you create a viral post, Facebook knows that the content of your campaign interests people. Facebook wants people to have fun on Facebook so they will promote your ad at low costs and with more exposure to people. Less money to pay is a great way to make a successful campaign.

The process of setting up a Facebook campaign

When you do a products research, prepared a list of potential products. Then choose a product, build a creative for it. It's better to do A B testing to check what runs better, for example, 2 different images, or different copywriting.

When you set up the objectives of your campaign. Do it according to this method:

  • PPE (Page Post Engagement) – Run PPE on $5 budget. Wait Only two days, if there are a good number of comments \ likes \ shares to the post move on to ATC and use the same ad which started to get engagement (if you had a sale from the PPE don't close the PPE campaign  and open ATC as well). If there wasn't a lot of engagement, It's better to stop and try a new product or if you still believe in the product, try to target a new audience, or change the creative.
  • ATC (Add To Cart) - let it run on a daily budget of $15-$30, Facebook will make optimization automatically, and with the data, you can optimize it manually for better results and scale it. 
  • PUR (Purchase) - When there were over 100 sales from the ATC open a PUR campaign.

In this way you do it carefully, it's is a good method to help you not spend too much money on a bad campaign. You're testing it on PPE which is a cheaper campaign objective. After 2 days of PPE, you will know if the campaign started well and if to continue to invest it until you will see a positive ROI (Return On Investment).

** When the campaign is profitable: it is the time to scale it to make it more profitable.

Need a professional help from our Facebook & Instagram experts? CLICK HERE traffic to online store

 

2) Collaboration with social networks influencers

Influence marketing is one of the popular marketing techniques.

Here are 5 statistics to be considered:

  • 70% of teenage YouTube subscribers trust influencer opinion as opposed to traditional celebrities .
  • For every $1 spent on influencer marketing, a business makes $6.85. It is no wonder, therefore, that influencer marketing content delivers 11 times higher ROI than traditional methods of digital marketing .
  • 46% of people rely on recommendations from influencers when making a purchase .
  • Twitter users report a 5.2x increase in purchase intent when exposed to promotional content from influencers .
  • 40% of people have purchased an item online after seeing it used by an influencer on social platforms.

Think about it, you use the same marketing technique as the huge companies pay a lot of money to celebrity as a social influencer, recommending or using their brand products, you find someone who influences in your niche. Although it is not a celebrity like the singer Katy Perry, but still you can find influencers that thousands of people follow him or her and sometimes even millions who agree to cooperate with you for a symbolic amount of between $ 10- $ 150 per Instagram post.

**Note: please don't take me for granted about prices. It's really an individual to every influencer, Some will surprise you, and some you will have to negotiate.

ways to bring traffic to your shopify store

Katy Perry in Japanese ads for Laundrin' brand.

You can also work with blog influencers or other social networks influencers. But what is important is that you recognize that your target audience is indeed there, and look at the percentage of engagement the influencer has.

How do you calculate Instagram engagement rate?

You calculate it with this simple formula: (Number of likes + comments) / (Number of followers) X 100

Let's say the total likes were 130 and comments came to 10.
130 + 10 = 140. You then need to take the resulting number and divide it by your total followers, and multiply it by 100 (this will give you the percentage).
140 / 2,500 x 100 = 5.60%

What is a good engagement rate on Instagram?

  • Less than 1% = low engagement rate 
  • Between 1% and 3.5% = average/good engagement rate 
  • Between 3.5% and 6% = high engagement rate 
  • Above 6% = very high engagement rate 

That way you'll understand how much they really influence people, I'd rather take someone with 5000 followers and 15% engagement than someone with 500000 followers and 2% engagement.

Another thing to check, enter the profile of those who comment and check that they don't look like robot profiles. There may be some Instagram accounts that are cheating and using all kinds of robots, so if you have an intuition that something stinks, do not think twice and go away.

After you've made a list of all the Instagram influencers that really influence your target audience,

Make a contact with them, you don't need a long message, say that you have something interesting to offer for them and that you love their work. Introduce yourself and your brand. Say you want to make collaboration and ask for their rates.

When they will answer you be able to negotiate, ask for a discount because it is the first time that you work together and if it works well you will work regularly. Not all influencers want money, some will agree to do so for getting the product as a gift. So decide what is convenient for you and try to aim for it. Don't be shy to ask for analytics from them if you're not sure about the collaboration.

Traffic for shopify online store

The idea is to be consistent, not to give up. Constantly search, make a list, send messages.
And if you do it, you will get a number of permanent Instagram influencers to cooperate with them for the long term.

Ways to find influencers

  • Search manually by keywords in social media and for blogs influencers use google.
  • Use tools like shoutcart , famebit , klear or buzzsumo
  • Or Click Here if you want to leverage this task, we can do it for you professionally. 

Here are creative ways to collaborate

  • Run a giveaway contest - As part of their content, get influencers to run a giveaway contest of your product or service. This will create increased engagement and awareness among the followers of the influencer.
  • Sponsor a vlog - Leverage on influencer vlogs by featuring a product review or sponsor an activity for the influencer.
  • Sponsor a LIVE broadcast - Get your brand featured on influencers on a Facebook LIVE or Instagram LIVE. Due to the highly reactive nature of LIVE videos, influencers create maximum engagement with their followers.

 

3) Native content advertising

A strong method that many people do not know for some reason. I believe that in the coming years it will become more familiar to people because the prices of advertising on Facebook are rising every year.

So..what is it a native content advertising?

There are premium discovery platforms like Outbrain, Taboola, Sharethrough (and more) that helps connect marketers to their target audience through personalized recommendations on the world's leading publishers like CNN, BBC,MSN, Fox News, abc and more . The platforms use proprietary interest and behavioral data to capture audience’s attention all the way to inspiring their next action. For example, on CNN:

NATIVE CONTENT advertising Campaigns

The headline & main photo matches the editorial style of CNN, yet it is labeled “Paid Content.” Click the link of one of the sponsored content and you land on their websites \ landing page or sales page with content that matches the promised title.

Why is this method so strong?

1. Advertise on sites with massive traffic - just for the example, I checked CNN on Similarweb and you can see that they have about 78 million hits on the site every month. And you need to understand that this is just one of the giant sites where your ad will appear.

Traffic for shopify
2. A learning machine + Target - These platforms have the ability to learn to whom to display the ads, and in addition when you set up the campaign you will have the ability to determine in which sites the ad will appear (from the websites that work with the platforms) and also do basic target (not like Facebook but still at the basic level). ** Note: Your headline and image should do the filtering for you.

3. Authority - There is strong "authority" effect for these publishers websites. People tend to believe what is written on such large websites. So when the users come to your ad from a website like BBC it affects the subconscious mind and they might think that it's another article that the BBC published on you, notice how small the "paid content" is, who really notices it? and if some will notice? - it's definitely will cause to "wow", your brand paid for a BBC advertisement. You will look good in their eyes because you probably invested a lot of money. Guaranteed respect. 

4. Ability to control - The platforms work with the PPC method (Pay per click). You set your daily budget and cost-per-click. Once your campaign is approved, you can stop it, edit it and run it again whenever you want.

5. Analytics - You can see how many people saw your ads and how many clicks you got. This indicates you if the main image + title are good or need a change, if your content is perfect but the main image and title are not attractive, the good content you created will not help. Conversely, if you got a lot of clicks, you can begin to understand whether your campaign will meet its goal or not. If your goal is to get sales and it does not happen you need to change the content. Here too, as with online sales, if you want to get the best results you will need to do A B Testing.

How to use Outbrain or Taboola as a direct conversion tool?

We will mainly promote articles that on the one hand contain an informational or entertainment value for the user, and on the other hand contain a link to a landing page where the user can leave details or make purchases when the articles can be on your blog or page at the store. When building campaigns of this type it is important to understand the process and way of operation of the user from the moment of exposure to content, reading content and transferring the user to the sales page.

In this type of campaign, the main considerations in the activity will be: what is the maximum cost we are willing to pay per conversion and what the actual cost per conversion is. It's very important to measure campaigns separately from our other activities to see how effective our conversion cost is and how much conversions we can generate on a daily basis. We recommend starting these campaigns with a high CPC and a low daily budget and modifying these parameters based on actual campaign performance.

What are the procedures to get content approval?

In order for your content to be able to get Oubrain or Taboola approval and to be successful, you need to check it by their advertising guidelines, for your convenience here are the main ones:
  • Create value: Content (text, video, or other format approved separately) should be a value for the user who chose to click. What do I get out of the content? Have I learned anything new? Did I get anything? Is there a congruence between the content and the title?
  • Not a sales content: Without self-superlatives and marketing slogans. That the user will not feel that he has entered into a trap.
  • Basic content standards: correct language, correct writing, logical communication, not too short (in very long textual content - it is recommended to divide the content into sections).
  • The content environment (visuals): readable / quality video and images, intelligent combination of branding and conversion, everything is done in a way that doesn't materially interfere with the reading / viewing experience. A reliable environment.
  • Format: Content written in a readable format, such as Flash and PDF will not be promoted. A non-standard content display format must be approved.
  • Display: Opening the page by clicking will show the title and content. So the surfer will not have to scroll and search for the content.
  • Free reading: Content that doesn't require registration, survey, or any other activity prior to receiving the content - including a promotional popup that appears over a reasonable period of time.
  • Content-Location: When content is off your site it is perceived as more objective. You can use a consumer article, or a positive opinion of a blogger, public relations etc. as long as the content meets the above standards. The bloggers get a product to experiment, enrich the readers with information about the product statistics, surveys, history of the field, etc., as well as good pictures. The same goes for PR - Combine valuable content.
  • Bottom line: Each content is examined separately in the "user's test" (whether the content matches the headline, decent, valuable etc.) in order to create a quality and reliable content experience for users.

For a full reading of Outbrain advertising policy Click Here
For a full reading of Taboola advertising policy Click Here

Need help creating winning native content that meets your campaign goals? Click Here

4)  Create an affiliate program

What is an affiliate?

Affiliate marketing is a reward-based system that incentivizes marketers to promote your product in exchange for a commission.

A marketer signs up to your affiliate program sends visitors to your store, and any sales that you get as a result of their promotion earns the marketer a reward.

Usually, they’ll take a flat dollar amount or a percentage of the total sale.

affiliate program for shopify stores

How will you know if this method is good for your store?

In some cases, it just doesn’t make sense if you have poor profit margins.

Most affiliate programs need to pay out a chunk of each sale in order for it to be worth the marketer’s time – and money, depending on how they promote your campaign.

One of the best ways to find out if an affiliate program is best for your business is by checking to see if other businesses in your market are doing it.

If it’s working for them, then chances are it will work for you too.

For instance, in the dog product niche – Barkbox is absolutely crushing it with their affiliate program.

But how can you see if businesses in your niche are successfully running an affiliate campaign?

A simple Google search targeting competitors can help dig up any businesses that are also running an affiliate program.

For example, search for:

“(your competitor) affiliates”

“(your competitor) affiliate program”

“(your competitor) affiliate marketing”

How to do an affiliate program in my Shopify store?

Now that you’ve determined whether or not an affiliate program is best for you, take a look at the apps below. With them, you can simply create an affiliate program for your Shopify store.

Name

Price Per Month

Link

LeadDyno

Start from $29

Click Here

Affiliatly

Start from $16.00

Click Here

Omnistar Affiliate Software

Start from $47.00

Click Here

 

5) Google Shopping Ads

Google Shopping ads are one of the leading traffic sources that can give you an edge in a competitive landscape.

google shopping ads for shopify

How Does it Work?

Google Shopping is powered by two platforms: AdWords and Google Merchant Center. The setup and management of Google Shopping ads is quite a bit different from setting up traditional text ads. With text ads, you’re creating campaigns, ad groups and ads that are focused around keywords that you choose.

With Google Shopping, Google determines when your product listing ads show up. They consider your feed, your site, and your bids to determine what search queries trigger your ads. Because of this, setting up shopping ads has some strong similarities to SEO. There are three accounts you’ll need to make Google Shopping work for you: AdWords, Google Merchant Center, and Google Analytics.

The benefit that it's work on PCP (pay per click)

To add Google shopping app developed by Shopify  Click Here

This app will help you to easily create or connect a Google Merchant Center Account.

Sync all of your Shopify products and get them ready for Shopping ads. And keep products up-to-date with automatic sync after every change.

 

6) Google AdWords

Google AdWords is a pay-per-click advertising method designed to draw more people to your store. As mentioned here already a lot it means that you only have to pay for your ad when someone clicks on it, views your video or calls your business.

There are several ways to take advantage of this advertising strategy:

  • Show your Shopify store ads in Google search results for who are looking for your niche or products.
  • Display text or banner ads in Gmail, on websites, or in apps
  • Showcase video ads on YouTube and target your audience based on their interests or demographics data including age and location.

Example of Google AdWords ad:

google adwards for shopify

 

7) Advertising on Bing Ads

What is Bing Ads?

Essentially, Bing Ads is Microsoft’s version of Google AdWords.  Bing Ads allows you to run ads on both the Bing search network and it’s partner networks (Yahoo and AOL—yes, people still use these).

Please note that about 63% of online searches take place on Google and about 23% happen on Bing. But on average, a click costs 33-42% less on Bing than it does on AdWords.

The only situation where you probably wouldn’t want to try Bing Ads is if you are targeting a very small niche.

bing ads for shopify store

 

Would you like us to Help you Professionally bring Quality Traffic to Your Store? Click Here

Oren Laufer
Oren Laufer


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